4 Makeup Tips for Older Women

Looking good on the outside can give us the boost we need to feel good on the inside, and makeup can be a great tool for giving us this sense of confidence. If the makeup you used to love no longer makes you feel special, it could be time to update your beauty routine. To develop a beauty routine that’s right for you, you first need to understand what happens to our skin as we age.

We all know about the fine lines and wrinkles that come naturally with age, but in addition to losing elasticity, mature skin can also become drier and develop an uneven tone or texture.

We are taught to fear the natural process of getting older and fight it with every breath we have left, or at least to fight it with any cream or lotion we can get our hands on, but don’t reach for the “anti-aging” products just yet…

woman looking in to the distance away from camera

At Forever You, our mission is to encourage women of all generations to celebrate life at every stage, to redefine what it means to be older and to reverse the idea that you need to look youthful to be valued.

We understand the natural process of aging skin and that’s why we’ve compiled our top tips for perfecting your makeup, no matter your age.

Taking Care of Your Skin is More Important Than Covering It Up

Good makeup starts with good skincare. Collagen and elastin production slows down as we age and the sebaceous glands produce less oil, meaning our skin can become dry and develop wrinkles. To achieve a healthy-looking complexion, you must first replace the lost oils.

Choosing a moisturiser packed with essential oils will not only help you create a glowing base for your makeup but smooth the complexion and add radiance to any skin type.

woman applying moisturiser in the mirror

The moisturiser stick in the Natural Glow Trio from Forever You is a great place to start. Enriched with skin-loving ingredients such as apricot oil, almond oil, cocoa extra, and shea butter the hydrating moisturiser doubles up as a skin primer. Moisturising and priming your eyelids, under eyes, and skin will make the application of your makeup smoother and help it stay put longer.

Top Tip: Our moisturiser stick can also be used as a lip balm to smooth and hydrate your lips.

What You Need to Know

Makeup is not about trying to look like someone you’re not, or even to look younger than you are, makeup has always been about enhancing your natural beauty.

Many women choose to skip the face powders as they age, powders can make skin appear dry and sit on wrinkles and fine facial hair. To achieve a natural, dewy glow opt for cream products where you can, like the tint stick from the Forever You Natural Glow Trio.

woman applying tint blusher stick in the mirror

The tint stick is an easy alternative to matte, powder blush. The dewy formula sweeps over fine lines and wrinkles giving a natural colour to cheeks. It can also be used on your lips, eyes, and décolletage for added warmth.

How to Know What Products/ Shades Are Right for You

Choosing makeup over a certain age can be daunting, beauty campaigns laced with 20-something models and hundreds of products might leave you confused about what's right for you. The good news is, choosing the right makeup doesn’t have to be time-consuming or confusing.

Pro-age cosmetic brands like Forever You are redefining what it is to be midlife and beyond. It is the idea that beauty has no age limit, that we should make a conscious choice to age with positivity and reflect this not only through our choices in life but also in the way we look and feel. 

woman looking over her shoulder in to the mirror

Experts suggest that the guide to ageless makeup is not hiding the signs of aging but enhancing what you’ve got. Pro-age cosmetics are not about concealing, removing, or erasing signs of aging but prioritising the radiant glow of your own skin.

Cream products in natural shades are preferable over matte skin and glittery products which can stick to skin that is textured by acne, scarring, or wrinkles. As well as cream blushers, cream highlighters can also be used anywhere the light hits to lift the appearance of your skin including cheekbones, brow bones, cupids bow, and décolletage.

The glow stick from the Natural Glow Trio applies effortlessly and its glitter-free, shimmer-free formula adds a touch of luminosity to the skin giving you a glowing complexion in less than 30 seconds.

No One Is You and That Is Your Power

three women looking at the camera and smiling

At Forever You, we truly believe that we are in the middle of an exciting movement that is redefining what it means to be older. Every stage of life brings new challenges and the secret to beauty isn’t in anti-aging or turning back the clock.

The Natural Glow Trio from Forever You is available to purchase now. Pare down your beauty routine with 3 easy to use, multi-tasking beauty sticks developed specifically for mature skin. Packed with essential oils the Natural Glow Trio is perfect for quick, easy, and on-the-go makeup application.

Check out some reviews from our loyal customers…